The AD MAN ANSWERS
Blog
Between 2007-2010, I contributed 90 articles under the name “The Ad Man Answers” to M.J. Rose’s book-marketing blog: Buzz, Balls & Hype.
These ran the gamut from advertising terminology, media math, industry trends, marketing makeovers and author interviews (particularly writers with ad agency backgrounds).
Some of the posts show their age, but many cover time-tested marketing fundamentals that still apply today.
So check out the links below if you want to learn to calculate a CPM, better understand advertising barter, or spark ideas for your next marketing campaign.
General Advertising Terms
CRM (Customer Relationship Marketing)
Purchase Funnel
Media Math
– For unproven advertising vehicles
– Are outdoor ads worth more than $5 CPMs?
– How can you find a CPM from an audience number?
– Do GRPs and Impressions always go in the same direction?
– Better to have 100,000 people viewing an ad 90 times vs 9 million people viewing once?
– Reach thresholds (how much is too much?)
Author Websites
Book Trailers
Author Interviews
Chris Grabenstein: Part 1 Part 2
Steffan Postaer: Part 1 Part 2
Stephen Parrish: Part 1 Part 2
Make-Over Advertising Series
Most Effective Advertising Campaign Ever
Random Questions
How do you make a more engaging ad?
I’m not seeing good response rates for my ad… what could I be doing wrong?
How much does advertising lie?
Will Ford Motors be signing your next book contract?
How rational are consumer buying decisions?
What are the 12 advertising master formats?
How often is it appropriate to contact your agent?
How do you break into advertising?
With M.J. Rose on:
Reincarnationist Cable TV Buy: Part 1 Part 2